December 30th, 2007
I always enjoy reading Ash’s blog HipMojo.com. He often collects market share data and makes projections about how big the online video ad market will be. I thought I would gather some of his findings and stats (many of which come from eMarketer.com) and create a concise summary of this data as a way to segment the potential ad market for online video and more specifically online video ads spent around news and current events content. I took most of this information from the following posts which are all worth reading: 1 2 3 4 5.
US online video projections stem from this post that predicts that online video will constitute about 8 then 13 percent of all US online ad spending. I think that this number will be slightly higher but used it anyway. I projected that News and Current Events content will drive 25 percent of all online video spending. This includes content from CNN.com, local TV station web sites, and sites like ForaTV.
I would really appreciate your feedback on these numbers. Please post your opinions and links to relevant data in the comments section. Thank you!
Update: I think that the online video numbers above are a little high. Here is another post that has the 2007 online video number at $685M, 2008 at $1.3B, 2009 at $2.3B, 2010 at $3.7B, and 2011 at $5.6B.
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