September 1st, 2008
Don Reisinger kicked off another good discussion of online video ad revenue today with a comparison of Hulu and YouTube. With 34% of all online video streams, YouTube may be pulling in $200M in revenue annually. Their annual bandwidth costs alone may be more than $350M. Hulu accounts for less than 1% of all online video streams but may pull in more than $90M in annual revenue. These numbers are small compared to the $70B annual US TV ad spend which, I believe, will be slowly eroded by several online video sites including my current favorite: Fora TV.
Entry Filed under: Uncategorized