December 10th, 2008
Michael Malone of Broadcasting and Cable just published: NBC Affiliates Receptive To More Local Primetime Hours and said: “Affiliates said a best-case scenario would see NBC finally deliver some primetime hits. Failing that, expanded local news or local ballgames might hit a higher number than what currently rolls on the weaker nights.”
I see this as an opportunity for independent content rights holders to go directly to the local tv stations with licensing deals and with local ad revenue sharing opportunities.
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