March 4th, 2009
Content owners may benefit from the recent trend to move Internet content back behind paywalls and “affiliated ISPs”. Here are a few interesting links: one, two, three. There is lots of discussion about Net Neutrality issues here. Most of these seem to position “us users” who “want the web to be free” versus “the networks” who control and distribute the content. However, if “us users” are also the content owners then this puts a new spin on this. Content owners can offer premium content (live and in depth coverage) in a retail or subscription form then push it to a free archive after the market has stopped bearing significant revenue for it. Subscribers will pay for the added value if the content is worth it. Content owners can start with this model, grow their subscriber base, and then look to Comcast, Verizon, and other ISPs to pay for the right to carry this premium content to their subscribers. We can all be content owners and subscribers today.
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