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Rocketboom Revenue Revisions

July 6th, 2006

On July 6, 2006, Robert Scoble wrote:

Hmmm, I thought I accurately reported what Andrew had told me and others at VLoggerCon, but Chuck says that the $85,000 amount was just the top line in their ad sheet and didn’t represent any ads sold. Demonstrated that I should have gotten more facts before I reported that they had sold ads for $85,000 a week. Looks like the highest they got was about $40,000 for a week, but they were struggling to close more ad deals. [source]

and

I can’t believe that with an audience of 250,000 per day they couldn’t find some advertising, though. I know people who are making $10,000 per month in Google ad revenue with less traffic than what Rocketboom was getting. [source]

On July 6, 2006, Heather Green of Business Week Online wrote:

NO SALARIES.  This underlying tension was heightened by the fact that Rocketboom was still trying to get on its feet financially. Though the show is produced for around $20 a day, that figure doesn’t take into account the labor costs, or the fact that the pair didn’t draw salaries. This spring, Rocketboom made news when it sold a week’s worth of ads through eBay (EBAY) for $40,000 (see BusinessWeek.com, 2/10/06, “What’s Rocketboom Worth? $40,000?”). But they hadn’t yet brought in a steady stream of advertising. “If they were making money, they might say at least this is working to some extent, so let’s continue,” says Chuck Olsen, a popular video blogger in Minnesota and Rocketboom correspondent. [source]

I think that if they had hooked up with Revver or Federated Media Publishing then they could have built a good ad revenue stream already. I believe that they still can do this!

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