June 14th, 2007
People want a simple way to move high quality content from the web to their TV. Publishers need a way to monetize video podcast content that does not require DRM, advertising, sponsorships, or subscriptions. The solution: mobile micro-payment of video podcast episodes via SMS with delivery via a personalized RSS feed to the AppleTV or other compatible devices.
This is how it can work:
Publishers register with a service that lets them submit their content to a directory, which will generate a unique content identifier, and set their price for the individual content item.
Consumers register with a service that lets them create personalized RSS feeds (think of these as channels) that are tied to a system that adds episodes to their feeds via a SMS message.
As consumers browse the web searching for video content or see offline promotions for the content in the form of magazine ads, TV commercials, billboards, and even T-shirts, they can simply send a SMS message with the content identifier to a short code. The SMS response would be a confirmation message with the content title, the publisher, the price, and which of your personalized channels the content will be added to. This will add the episode to the RSS feed and the AppleTV device (via iTunes) will pull the content from the web and display it on the TV.
How does this sound? I have a lot of the pieces for this already; we just need to put it all together. If you are interested in being a part of this (as a consumer, business partner, or content publisher) please let me know!
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